Digital Strategist & marketing consultant

FREELANCE
Digital, Remote.

MARCH 2017 - present

I offer services in marketing, strategy, design, music production and photography for small businesses and startups. I work remotely as I travel the world.

marketing
MANAGER

FLYWHEEL ASSOCIATES,
STRATEGIC MOMENTUM PODCAST
Washington, D.C.

March. 2017 - present

As a contractor, I work with a marketing and strategy consulting firm to generate awareness for their services among their target audience of CEO, CMOs and business owners.

My accomplishments have included:

• Helping to launch, script and produce content for the Strategic Momentum Podcast

• Managing all social media channels, gaining more than 1,500 followers in a year

• Developing strategic marketing plans and creating weekly, quarterly and annual analytics reports

• Launching and managing email marketing campaigns

• Writing blog posts, Medium posts and website copy

• Managing website and digital profiles

CREATIVE STRATEGIST

WUNDERFY,
Boca Raton, FL.

Dec 2017 - present

As a contractor, I work with the creative agency to develop their brand and culture as well as execute creative projects for clients in the wine, travel and creative industries. 

• In this role, I:

  • Design and write copy for internal and external clients

  • Authored blogs posts on branding, social media and marketing strategy

  • Designed print materials for clients in the wine industry

  • Design web pages, create strategic plans and write copy wine industry clients

Digital Marketing Coordinator

ICING ON THE RING,
Los Angeles, CA

Nov. 2016 - Dec. 2017

I created and managed all digital marketing efforts for the fine jewelry and diamond retailer, working across jewelry production, operations and marketing teams to create seamless workflows for managing online content.

In this role, I:

• Championed brand voice in execution of external communications across digital properties

• Optimied website for e-commerce conversions

• Designed and developed website pages

• Launched and managed Facebook, PPC, Pinterest and programmatic advertising campaigns to increase conversions on website or drive foot traffic to the retailer

• Created landing pages, wrote web and ad copy and established digital strategy for all marketing efforts

• Conducted product photography and edited photos for use on website, social media and print assets

• Composed blog posts, especially for inbound lead generation.

DIgital Strategist & Account Manager

Gigawatt Group, LLC.
Washington, D.C.

Aug 2015 - OCT. 2016

I spearheaded the company's digital strategy division to help our clients generate brand awareness, capture leads, drive sales, and influence public opinion across digital channels. Simultaneously, I served as project manager on up to 12 accounts at a time, working across internal and external teams to see through the proposal, development and execution of creative projects. Highlights:

• Oversaw development and launch of new Red Cross blog. Served as POC with client and oversaw web development and web design teams.

• Launched and managed Twitter account for FedEx Public Affairs. Served as POC with client, wrote tweets and developed growth strategy, and project managed internal support teams.

• Oversaw production of video series for World Bank. Served as POC with client and oversaw animation, design and scriptwriting teams.

• Spearheaded company's digital strategy division. Set precedents for campaign strategy development process and reporting. Oversaw digital strategy team.

• Developed and ran national digital campaigns for toy retailer and software company. Developed campaign concepts, identified target segments and conversion strategies, wrote ad copy and designed digital ads, implemented advertising strategy across Google AdWords, Facebook, Instagram, Twitter, Pinterest and LinkedIn. Analyzed data and presented clear, thoughtful reports to clients, and increasingly achieved improvements in CTR (achieving as high as 5%) and CPC (getting as low as $0.05 per click).

• Assisted in branding projects for McDonald's, U.S. Army and Booz Allen Hamilton. Served as project coordinator and assisted in developing branding and campaign concepts and digital strategy.

• Launched and managed company blog, ran social media channels.

• Developed and presented pitch presentations, proposals, reports and contracts. Achieved 70% win rate for my proposals.

• Assisted with various graphic and web design projects. Designed social media posts, flyers, ads and ad mock ups, presentations and document design, and simple websites and wireframes.

• Managed billing and reporting for all accounts.

public relations & social media Intern

VOCUS, Inc.
Bethesda, MD

MAY 2014 - OCT. 2014

My role at Vocus, an international PR software company which has since been purchased and merged with Cision, was one of the most pivotal in my early career. It's where I fell in love with communication, design, digital marketing and strategy. As an intern, I was trusted with controlling major communication channels with the company's network of more than 40K followers. I was asked at the end of my summer internship to remain through the fall. Had the company not been purchased, I would have remained through my senior year of college. 

My accomplishments included:

• Increased social media following through original graphics and copy (shared with more than 40K followers).

• Contributed original pieces to the company blog that received more than 300 likes and shares

• Served as the community manager for Vocus and PRWeb's Facebook pages

• Analyzed online traffic with analytics platforms including Google Analytics

• Carried out daily media monitoring, tracked industry news

• Updated Vocus' internal communications website

• Contributed to Vocus media relations

• Assisted in all aspects of Demand Success, Vocus's annual PR and marketing conference