Marketing Strategy
Have you set your goals for this week? This month this year? How will you achieve them? What’s your estimated ROI? I do the research, analysis, and ideation to help you create strategic marketing plans that you can actually execute against. My planning for the launch and promotion of The Strategic Momentum Podcast lead an exceedance by 200% of the annual download goal.

Copywriting
Need copy for ads, web pages, social media, product labels or scripts? You got it. My writing expertise and ability to adapt to nearly any writing style means you get the best content that aligns with your brand voice. At Icing On The Ring, I introduced a new brand voice that was disseminated across internal and external communication materials, reaching tens of thousands of website visitors and customers.

Website Design
Need a new website, a few new pages, or a campaign landing page? I do it all. I use Adobe Creative Suite to design creative, neat, and on-brand web pages that are strategically developed to drive site visitors to complete desired actions. One of my favorite projects was designing the new product pages for Icing On The Ring’s engagement ring collection. Second to that was designing the landing page for the American Fine Wine Association’s rosé event after party.

Design
Need social media posts, flyers, banners, book covers, website graphics, etc.? My eye for clean, balanced design and aptitude for strategic visual communication will get you there. I’ve designed everything from magazine ads for a national magazine and floor banners for The American Fine Wine Association to infographics for websites and greeting cards. My digital work has even been published on Inc.com and Forbes.

Social Media
Instagram, Facebook, Twitter, Pinterest, Linkedin, you name it. I’ll help curate media, create content, write catchy headers, and drive clicks. And if you need it, I’ll help you set up your profiles and make sure they’re aligned with your brand identity, brand voice, and brand values. That’s how I helped Vocus increase their social following (already at 400K) by 10% in a few months, and grown Flywheel Associate’s clout to what it is today.

Proposal Writing
My skills in writing, data, strategy, and design combine to create compelling proposals that win clients. Whether you want it as a document or presentation, I’ll create the proposal of your dreams -- from mission and purpose statements, goals, services, work samples, budgets, and timelines. At the Gigawatt Group, I was responsible for the proposal that won FedEx as our new client (and I got to lead that project!).

Reporting & Analytics
Don’t believe it’s working until you see the numbers? Same here. That’s why I minored in Business Analytics and the University of Maryland’s Smith School of Business. I’m trained in analyzing data in specific relation to business outcomes. I’ll dive deep into your website, social media and campaign data to discover insights, draw out trends and spot areas of improvement. I’ll condense my findings into coherent, actionable reports that you’ll want to refer to again and again.

Video and Photography
Need captivating visual content? When I travel, you’ll seldom find me without a camera in hand. I love capturing the word. I’ll help take photos or videos of products, employees, offices, services, and edit using Adobe tools to create the visual story you’ve been dying to tell. My travel photos have even been purchased as stock photos on Alamy.