Strategic Momentum
Employer: Flywheel Associates
While working initially as a social media specialist for Flywheel Associates, I made the case that the company needed more original content to pursue thought leadership growth efforts.
Not long after, the idea for Strategic Momentum Podcast was formed and we immediately began work branding, marketing, and developing a queue of guests for the interview-style business podcast.
I now serve as marketing manager for both the company and the Strategic Momentum, which has since become its own brand and separate entity. As of summer 2019, Strategic Momentum is in the process of becoming a resource-based media company focused on career growth.
For the show, I develop scripts and marketing promotional copy. I am also the point of contact for most guests and oversee the editorial calendar and content strategy.
I’ve designed the existing podcast web page, though by the end of 2019, Strategic Momentum will existing on its own website.
Visit: Strategic Momentum Podcast
In addition to writing the show notes, I also create and design our monthly email newsletter as well as Slideshare Presentations to accompany each episode.
Above: Newsletter example.
Below: SlideShare deck example.