Icing On The Ring
Employer: Icing On The Ring
At Icing On The Ring in Los Angeles, I was a prime team member working with the director of operations and marketing to launch and market their new brand and ecommerce website.
I designed the internal commerce pages for the website as well as wrote all product-related website copy. I also conducted all product photography for the diamond rings that were added to the website during my tenure.
In the example below, I photographed the ring, wrote the product description, curated the product data, and designed the entire product page, as I did for nearly all products on the site during my tenure.
Click to enlarge.
I also developed and launched digital advertising campaigns on display, Facebook, Instagram and Pinterest using HubSpot-based Inbound marketing methods. I wrote all ad copy, design the ads, and created and launched the targeting, A/B testing and budgeting strategies. My efforts results in thousands in sales from both online and foot traffic.
Excerpts from a campaign report I created, featuring ads I designed and wrote copy for:
One of my favorite things to do was create graphics for our social media platforms. Below are Pinterest images graphics I created from my product photos.
